Problem / Opportunity
FatChoy has a high volume of orders during the weekends but a low volume of orders during the weekdays.
Goal: Increase the volume of orders for FatChoy during the weekdays.
Customers: Customers can pre-commit to purchasing meal credits in advance on a subscription.
- 60 credits for $60 → 12 Meal Lunch
- Can go as low as $5 per meal
- Can claim for friends as well
- Can roll over up to 10 meals per month
- Unused credits can go to foodbank
FatChoy: Regular stream of income, easier to plan on a monthly basis, better utilisation of resources, increased customer base.
- FatChoy meals are already cost-effective.
- Fast meal preparation time
- People can pickup lunch quickly
Target Demographic: Focus on people who want affordable, low-cost lunches during the workday at a regular intervals.
Based on MealPal